So you’re wondering how to go viral on TikTok, huh? Well, I don’t blame you! It’s the social media platform everyone can’t stop talking about, and the app has experienced tremendous growth since quarantine started. It’s no longer a place where pre-teens do silly dances and lipsync, but a community where people of all ages share a variety of content on anything from goofy dog vids, to life as an astronaut, to how to trade a bobby pin for a house. Any type of content can succeed on the platform, which is part of what makes it so fun.
The first thing you need to know is that in its current state, TikTok is a meritocracy that gives every video a chance by showing it to a small audience on the For You Page (FYP). Yes, even if you have 0 followers. If your video performs well with this small group, TikTok will continue to push it out to more people that they think will like it. Because of this, typically you can tell in the first hour or two if you have a viral video on your hands.
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